HOW TO WEAVE A FLOWER CROWN FOR TRADITIONAL NORDIC MIDSUMMER CELEBRATIONS
Midsummer marks one of the most ancient celebrations of the year in Nordic culture. At the summer solstice, the longest day of the year, the Arctic sun bathes the region in its glow throughout the day and night giving Finland its name of ‘The Land of The Midnight Sun’. At Lumene this unique, natural light phenomenon is key to our Nordic naturally radiance-promoting skincare ingredients.
On May we celebrated the beginning of summer and teamed up with Finnish design brand Marimekko in an iconic Marimekko Summer Fashion Show. All the glowing catwalk looks were done by Lumene and created by Lumene Nordic Beauty Ambassador Mariela Sarkima together with makeup artist Eevis Liedes & her amazing team. The key of the look was to highlight the models' personal features and natural beauty - no covering or hiding. Have a look on the backstage vibes of Nordic beauty and fashion celebration!
Beauty and fashion blogger and Lumene Digital Ambassador Sandra Hagelstam of 5 Inch and Up is a self-titled make-up enthusiast. As a Finn living in London she’s at the forefront of the latest global trends in the beauty world; an aspect of her job she relishes.